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We work across two main areas: we research the science of storytelling and we build movements to drive change on a few key issues. This is an overview of Social Good Club’s issue-specific focus areas through 2026 (and who knows, maybe a few more...the world is crazy rn). We design creator-led programs to amplify cultural moments and shift public perception around umbrella topics – our chosen movements.
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Founded in 2020, the Better Internet Initiative is an annual fellowship program created and led in partnership with Fellow Americans. The program is designed to empower and fund influential creators to publish a steady stream of fact-based content on the issues that matter most. With every video created, we discover and track the most effective ways of driving grassroots action around progressive policy.
In partnership with the Spotlight Initiative (a global United Nations program which has received generous support from the European Union), the Social Good Club team is building out fellowships, workshops, toolkits, and campaigns to support their goal: ending violence against women and girls by 2030.
The consortium of leaders and shapers committed to a healthier, more just, and more inclusive future of work. The FWA provides a forum for leaders to pioneer practices, shape policy, exchange knowledge, and collaborate on innovative research.
A creative incubator focused on creating new ways of celebrating Jewish heritage, building bridges, and combating all forms of hate online. All of our work is driven by data-backed research and powered by a large community of social media influencers and content creators.
In partnership with Grounded.org and The US Department of Energy, the Social Good Club team is building a movement to drive 1 MILLION+ workers into clean energy jobs over the next 5 years. Through creator-led campaigns, we’re creating an army of Americans ready to support our nations’ shift to clean energy.
With 5 months left before the 2020 Election, we were invited to partner with an amazing group of activists and organizers, led by Xander Schulz, to help launch an online donor campaign that sent a donation to a coalition of black-led community organizing groups in key swing states EVERY TIME TRUMP TWEETED. And now that Trump is out of office, Defeat By Tweet has set their sights on 'The Seditious Six', Reps Jordan, Boebert, and Gaetz, and Senators Kennedy, Cruz, and Hawley, in addition to a wide variety of other issue-specific campaigns.
The Recharged Podcast is a conversational and activity led video podcast which explores the idea of what it means to be an ‘activist’ or ‘change maker’ in the model digital age. Each episode sees Louis Cole, in his electrically converted 1973s VW van, taking his guest to meet, and hopefully be inspired by, a range of local social good heroes, learn about what they do and get hands on with their work. On the drive Louis and his guest will chat to help us understand more about what motivates them and what their own individual take on purpose is.
81 DAYS. 22 COUNTRIES. 4-SEATER PLANE. 2 FRIENDS. 1 BIG DREAM. Pilot Juan-Peter Schulze (JP) and travel vlogger Louis Cole set off to circumnavigate the world in a single-engine airplane in a celebration of global diversity. The duo had 81 days to complete their mission of offering a reminder that human connection, shunning preconceptions of different cultures, and respecting history is more important today than ever before.
Co-founded by The Social Good Club, Work Anywhere is the global advocacy movement representing remote & hybrid workers, with 1.3 million followers.
