Case Studies
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81 DAYS. 22 COUNTRIES. 4-SEATER PLANE. 2 FRIENDS. 1 BIG DREAM. Pilot Juan-Peter Schulze (JP) and travel vlogger Louis Cole set off to circumnavigate the world in a single-engine airplane in a celebration of global diversity. The duo had 81 days to complete their mission of offering a reminder that human connection, shunning preconceptions of different cultures, and respecting history is more important today than ever before.
In a media landscape that leans towards narratives which strengthen social, racial, political, gender divides (to name a few), this project focused attention on human connection through the appreciation of diversity - a unity in diversity. This subtle act of changing the way we approach diversity feeds into the long-game of positively altering the social narrative.
£111,563 raised on Kickstarter
Sponsors included: YouTube, GoPro, DJI, Sony, Redbull,
Over 72 digital videos were created amassing 11 Million views on YouTube.
Licensed to Discovery+ worldwide
£111,563 raised on Kickstarter
Sponsors included: YouTube, GoPro, DJI, Sony, Redbull,
Over 72 digital videos were created amassing 11 Million views on YouTube.
Licensed to Discovery+ worldwide
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