Social Good Club is a creative impact studio.

We are a network of 400+ world-class experts and influencers across internet culture, advertising, and systems change reaching over 600M followers. 

We curate the players, build the strategy, create the content, and engage audiences like never before.

Our goal is, always, to reimagine the way we communicate and inspire audiences to take action, ensuring that the right messages reach the right people for the benefit of all.

Social Good Club by the numbers

The spark for The Social Good Club was ignited by Brandon Kaufer (Entrepreneur, Community Builder, and Criminal Justice Reform Advocate), Louis Cole (Pioneering YouTube Creator and Film Maker), and Giles Cowan (Producer and Talent Manager) with the intention to build a bridge between the impact and creative communities.

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Beginning in 2018, The Social Good Club was a Community of Impact Leaders, Content Creators, Community Organizers, and Artists coming together through a series of events and retreats to connect, share resources, and more importantly unify impact and culture to inspire and guide audiences into long-term, sustainable action. But, we quickly realized that just bringing people together wasn't enough.

On March 1, 2020 (yeah, a week before the world turned upside down), we launched The Social Good Club STUDIO  as a space where we identified specific projects and brought together different people and organizations from our community to create content and campaigns around issues that mattered the most to them. Our initial projects supported a wide variety of issue areas including Ending Violence against Women and Girls, The 2020 Election, Racial Justice + Equity, COVID Misinformation, and over 30 other specific issue and policy areas.

Creating LABS in 2021, highlighted the next pivotal step in refining SGC’s evolution towards change. Here, we ensure integrity around driving systemic change at every step of the way. Through intentional dialogue and research, we solidified an intersectional strategy aimed towards narrative design and storytelling that would represent all voices in our process and creative direction. Now, Social Good Club is a self-sustaining ecosystem of research, strategy, creative collaboration, and meaningful change. 

The Social Good Club is many things but at its core, SGC is an invitation: to find fulfillment & community in service, to engage creativity & culture in social good, to amplify the voices of true change +  bring the creative industries into meaningful change work, to inspire audiences to walk the walk, and to act as a guide towards long lasting change


Creators + Changemakers


Combined followers


Issue area expertise

creators + changemakers

Reaching a combined 600M+ followersMedia expertise across all digital channelsImpact expertise in over 35+ issue areas
Our programs are created in partnership with...
and more...

What we believe

We believe that breaking out of the echo chamber is the only thing that matters. In a society where truth is negotiable: our messages are getting trapped further below ground than ever.

Wasted time. Wasted resources. With every campaign that relies on the same go-to tactics, we’re now moving two steps back instead of one step forward. 

Moving thoughtfully helps impact to keep pace with culture. Yes, the world is changing fast and time is of the essence, but urgency without strategy never works out well. It’s time we really take a step back and think about how we are building the movements that will save our society.

As our lives move increasingly online, we believe in strategically obsessing over how we reach new audiences, and once we reach them, what we’re saying. This is even truer when it comes to social issues. People are scared and unsure what to do, humanity wants to be better, they just need to know how. 

Creativity is the force for change. That's where we come in.

If this speaks to you, join The Club. We won’t stop until it’s done. Get in touch.

How we work

It’s been said that you can't solve the problems of tomorrow with the tools of yesterday.

No matter how quickly culture evolves online, we’re ready to learn. We don’t claim to have all the answers, but we do commit to asking the right questions until we figure it out.
Data-driven research
strategic execution
Social Good Club
Our Theory of Change is through a 4 step process of:

Understanding the landscape




Finding relevance within personal situation/lifestyle

Delivering Solutions


Translating what is relevant into local action, relevant CTAs & trans-local action (connecting to global narrative)


Connecting to a larger community and conversation, finding partnerships and sharing learning