Culture Change: #WithHer

Campaigns

In partnership with the Spotlight Initiative (a global initiative of the United Nations which has received generous support from the European Union), the Social Good Club is on a mission to guide the content creation industry in shaping a new culture; one that respects and uplifts women, creating safe spaces for everyone to live in peace and thrive. We create original fellowships, workshops, toolkits, and industry-focused campaigns to empower the content creation industry in supporting Spotlight Initiative’s mission of ending violence against women and girls by 2030.

impact statement

Culture doesn’t change until the people creating culture do. By engaging consumer-facing industries in a deep and meaningful way, we can begin to help anyone who has a hand in shaping our culture unlearn harmful behaviors, affirm existing positive practices and recondition new ways of living that protect all people. 

Sometimes this long term storyline can become complex and overwhelming. By transforming the surrounding noise and creating an accessible foundation to stand upon, we can build mechanisms that allow future campaigns and insights to launch from the work that has gone before.

Our Pillars

Do No Harm: Help creators to see the invisible fabric of systemic misogyny that perpetuates violence against women and girls so they can be conscious of it when creating content, and ensure what they share does no harm.

Talk about it: Build spaces (online and offline) that open up conversations around the issue of violence against women and girls, and the culture that perpetuates it.

Influence For Good: Establish a new generation of gender equity role models in media, which can set a new model for how we create content and culture.

Amplify Solutions: Identify the people and organizations creating meaningful change and amplify their work to audiences around the world.


highlights

185+ influencers, content creators, entertainment executives and organizations with a combined reach of 404M followers engaged in on-going capacity building programs and content collaborations.

Developed and launched the Culture Change Starter Pack to provide a landscape overview for anyone wanting to engage in change work around these issues.

Completed a research study to uncover the Roadblocks to Engaging Digital Influencers in Impact Campaigns

Currently working on: industry-specific educational campaigns and programs

Currently working on: developing the #WithHer Champions program, a fellowship program curating a collective of influential content creators, brands, and organizations all using their platforms to help end violence against women and girls.

Metrics

185+ influencers, content creators, entertainment executives and organizations with a combined reach of 404M followers engaged in on-going capacity building programs and content collaborations.

Developed and launched the Culture Change Starter Pack to provide a landscape overview for anyone wanting to engage in change work around these issues.

Completed a research study to uncover the Roadblocks to Engaging Digital Influencers in Impact Campaigns

Currently working on: industry-specific educational campaigns and programs

Currently working on: developing the #WithHer Champions program, a fellowship program curating a collective of influential content creators, brands, and organizations all using their platforms to help end violence against women and girls.

Culture Change: #WithHer

MOMENTS

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a few of our collaborators

Dodie
Dodie

Amber Whittington
Amber Whittington

President Mary Robinson
President Mary Robinson

Khalida Brohi
Khalida Brohi

Gigi Gorgeous
Gigi Gorgeous

Ted Bunch
Ted Bunch

Jubilee Media
Jubilee Media

Endeavor Impact
Endeavor Impact

TBWA/Chiat/Day
TBWA/Chiat/Day

Aluna Francis
Aluna Francis

Dr. Annalisa Enrile
Dr. Annalisa Enrile

Ashley Judd
Ashley Judd

Cecilia Suarez
Cecilia Suarez

Erin Kenny
Erin Kenny

Jaha Dukureh
Jaha Dukureh

Josina Z Machel
Josina Z Machel

Kat Magill
Kat Magill

Louis Cole
Louis Cole

Siya Kolisi
Siya Kolisi

Andrew Sealy
Andrew Sealy

Ben Brown
Ben Brown

Elle Mills
Elle Mills

Hallease Narvaez
Hallease Narvaez

Jack Harries
Jack Harries

JC Caylen
JC Caylen

Mario Rigby
Mario Rigby

Marko Ayling
Marko Ayling

Prince EA
Prince EA

Sophia Esperanza
Sophia Esperanza

Rossana Burgos
Rossana Burgos

Uzo Aduba
Uzo Aduba

Yes Theory
Yes Theory

Babita Patel
Babita Patel

Dakota Ortiz
Dakota Ortiz

Anna Cho
Anna Cho

Houston Kraft
Houston Kraft

Maiara Walsh
Maiara Walsh

Sarah Rubenstein
Sarah Rubenstein

Tina Wells
Tina Wells

Future Earth
Future Earth

Tiffany Yu
Tiffany Yu

Daisy Foko
Daisy Foko