Case Studies
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With 5 months left before the 2020 Election, we were invited to partner with an amazing group of activists and organizers, led by Xander Schulz, to help launch an online donor campaign that sent a donation to a coalition of black-led community organizing groups in key swing states EVERY TIME TRUMP TWEETED. And now that Trump is out of office, Defeat By Tweet has set their sights on 'The Seditious Six', Reps Jordan, Boebert, and Gaetz, and Senators Kennedy, Cruz, and Hawley, in addition to a wide variety of other issue-specific campaigns.
This creative project was not just about raising funds; it leveraged a cultural moment and tool, cultivating collective ownership of the issues and drove funding towards the people and organizations that knew what to do with it. Awareness and Ownership are vital steps in sustainable social movements and this campaign proved that with a little creativity a lot can happen.
Over $6M raised for on the ground community organizing key swing districts
Organizations receiving funding included Black Male Voter Project, Black Voters Matter, Florida Immigrant Coalition, New Georgia Project Action Fund, Stand Up for Ohio, BLOC, Equality NC, and more.
Promotional support from celebrities including John Legend, Mark Ruffalo, Olivia Wilde, and more.
Over $6M raised for on the ground community organizing key swing districts
Organizations receiving funding included Black Male Voter Project, Black Voters Matter, Florida Immigrant Coalition, New Georgia Project Action Fund, Stand Up for Ohio, BLOC, Equality NC, and more.
Promotional support from celebrities including John Legend, Mark Ruffalo, Olivia Wilde, and more.
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