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New Approaches

Campaigns

A creative incubator focused on creating new ways of celebrating Jewish heritage, building bridges, and combating all forms of hate online. All of our work is driven by data-backed research and powered by a large community of social media influencers and content creators.

We believe that letting hate go unbridled online will turn into real world violence offline. We’re on a mission to build bridges, create coalitions, and develop new content to create an online world free from anti-Jewish hate and all forms of cultural-based oppression.

impact statement

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

highlights

Publishing The Dog Whistle Dictionary (launching Aug 2023): a searchable, edgy site (think Urban Dictionary) that offers short, informative, engaging definitions of antisemitic ‘dog whistles’ to Millennial and Gen-Z audiences

Developing the “Innovation in Jewish Narratives and Storytelling” program at NYU Bronfman Center (inaugural class in January 2024)

Convening a coalition of Jewish lawyers, media, celebrities, and other influential voices to combat the lawsuits happening in the wake of the reversal of Affirmative Action.

Hosting a Creative Writing Room series in partnership with JCPA’s Amy Spitalnick to develop innovative framings around new messaging approaches

Producing "Shared Struggle" – a documentary series aiming to unearth the mutual oppression and resilience of Black and Jewish communities

Supporting the Inter-Parliamentary Task Force on Combating Online Antisemitism 

New Approaches

MOMENTS

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resources

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a few of our collaborators

Ashlee Marie Preston
Ashlee Marie Preston

Jay Rosenzweig
Jay Rosenzweig

Courtney Cardin
Courtney Cardin

Asher Gottesman
Asher Gottesman

Vlad Kaykin
Vlad Kaykin

Erica Greenwald
Erica Greenwald

Amy Spitalnick
Amy Spitalnick

Emily Salveson
Emily Salveson

Ben Sheehan
Ben Sheehan

Jesse Goldman
Jesse Goldman

Natalie Ginsberg
Natalie Ginsberg

Judy Friedman
Judy Friedman

Shawn Landres
Shawn Landres

Rachel Gerrol
Rachel Gerrol

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