lab

Everything we do is backed by research in order to take action that serves all voices by addressing issues through storytelling in new and unique ways.

Everything we do is backed by research in order to take action that serves all voices by addressing issues through storytelling in new and unique ways.

This work is TOO

important to

“trust our gut”

The SGC LABS is our starting point for everything we do. This is where our community and outside collaborators come together to pair their immense creativity, ingenuity, and personal experiences with thematic research to develop narrative and marketing strategies that can propel systemic change, solve global issues and bring policy change through storytelling and cultural shifts within audiences. We address strategic issues through a consideration of all underrepresented voices. In our research phase we bring together members of impacted communities,  leaders of change, academics, creatives, and marketers to ensure that every step we take is operating from a place of intersectional alignment that serves everyone.

Through a series of focus groups, creative workshops, analytical research, we work with our community to fully understand the complexity of an issue, so we can develop new and entertaining ways of  bringing messaging into the world that has the potential momentum to evolve into greater social movements and positive societal shifts. We believe real change starts with what we say and how we say it, starting with how we change cultural perception and public policy. This shift requires a commitment to continuing conversations and speaking truth in order to slowly build a new model for social equity within systemic change at both the individual and organization level.

Case studies

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