We launched this initiative with an educational campaign and commitment focused at raising awareness on the role the entertainment and advertising industry plays in shaping a culture that accepts violence against women and girls and empowering them with the tools and knowledge to do something about it. The commitment launched with a 3-part speaker series and an awareness-based content campaign.
Awareness without education is dangerous and can distract from the root issue. By distilling the facts and uncovering the grassroots stories behind the headline data, we create tools and robust information that helps people address the issue that affects meaningful and long term change.
185+ influencers, content creators, entertainment executives and organisations with a combined reach of 404M followers currently engaged
3-part speaker series featuring leading celebrities, politicians, and activists (including one session at the 2020 United Nations General Assembly)
20+ pieces of content created by a range of Creators
185+ influencers, content creators, entertainment executives and organisations with a combined reach of 404M followers currently engaged
3-part speaker series featuring leading celebrities, politicians, and activists (including one session at the 2020 United Nations General Assembly)
20+ pieces of content created by a range of Creators