As part of our partnership with the United Nations, we set out on a research project to understand “How might we inspire digital influencers, that are not already speaking out about the topic, to engage in conversations around gender-based violence?” We set out to answer this question through a series of literature reviews and focus groups to first understand the current landscape of Creator-Led activism and then to understand where the roadblocks existed that kept Creators from truly and meaningfully creating content around topics that were important to them and their audiences.