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United Nation's Research: Engaging Digital Influencers in Impact

Campaigns

As part of our partnership with the United Nations, we set out on a research project to understand “How might we inspire digital influencers, that are not already speaking out about the topic, to engage in conversations around gender-based violence?” We set out to answer this question through a series of literature reviews and focus groups to first understand the current landscape of Creator-Led activism and then to understand where the roadblocks existed that kept Creators from truly and meaningfully creating content around topics that were important to them and their audiences.

impact statement

By uncovering the roadblocks that kept influential creators from engaging in support and advocating issues, we can unlock an incredibly powerful vehicle for culture change that can shift the way we tell stories and engage audiences. 

highlights

30+ Influential Content Creators engaged in the research 

18 specific roadblocks identified 

25 new strategies created to work around identified roadblocks

Metrics

30+ Influential Content Creators engaged in the research 

18 specific roadblocks identified 

25 new strategies created to work around identified roadblocks

United Nation's Research: Engaging Digital Influencers in Impact

MOMENTS

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a few of our collaborators

Louis Cole
Louis Cole

Raya Was Here
Raya Was Here

Amber Whittington
Amber Whittington

Rossana Burgos
Rossana Burgos

Ashlee Marie Preston
Ashlee Marie Preston

Ashley Judd
Ashley Judd

Brandon Farbstien
Brandon Farbstien

Dakota Ortiz
Dakota Ortiz

Elle Mills
Elle Mills

Maiara Walsh
Maiara Walsh

Nick Diramio
Nick Diramio

Shira Lazar
Shira Lazar

Steph Shepherd
Steph Shepherd

Ammar Kandil
Ammar Kandil

Ari Afsar
Ari Afsar

Babita Patel
Babita Patel

Future Earth
Future Earth

Gigi Gorgeous
Gigi Gorgeous

Kingsley
Kingsley

Mackenzie Munro
Mackenzie Munro

Jaime Westendarp
Jaime Westendarp

Andy Smithyman
Andy Smithyman

Koye Adeboye
Koye Adeboye

Alexa Shoen
Alexa Shoen

Aluna Francis
Aluna Francis

Anna Cho
Anna Cho

Charles Michel
Charles Michel

Dodie
Dodie

Gio + Eli
Gio + Eli

Amanda du-Pont
Amanda du-Pont

Samir Chaudry
Samir Chaudry

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