No items found.

2020 VOTING

Campaigns

While running the first program around COVID, we saw another misinformation campaign happening on YouTube, this time around the 2020 Election. So, in July 2019 we launched a second program to focus specifically on fact-based messaging around voting. We brought together a group of creators that drove engagement around registering to vote, making a voting plan, protecting voter rights, and more. 

impact statement

We are witnessing significant shifts in how society accesses, communicates and trusts information. While there are many positives to our use of the internet, we have also seen a significant rise in misinformation, conspiracy theories and a distrust of experts. This has led to a polarization of viewpoints that has negatively impacted how we debate and adapt. The perfect storm of this being information around Covid-19 and the 2020 US Presidential election. 

YouTube creators are one of the last groups that talks to all sides of this political divide. By creating unique messaging in a way that resonated with each individual audience, we were able to reach, inform and point to all the ways they could vote in the 2020 election.

At the start of covid, misinformation and conspiracy theories were dominating the internet, making it hard for people to know how they could actually participate in the 2020 election and save our democracy. 

YouTube creators are one of the last groups that talks to both sides of the political divide

By creating unique messaging in a way that resonated with each individual audience, we were able to reach audiences and inform them on all the ways they could vote in the 2020 election.


highlights

11 Creators engaged in the program 

XX videos created 

XX views

Metrics

11 Creators engaged in the program 

XX videos created 

XX views

2020 VOTING

MOMENTS

No items found.

a few of our collaborators

Dr. Brent Binder
Dr. Brent Binder

Yes Theory
Yes Theory

Domo Wilson
Domo Wilson

Nicole Raffie
Nicole Raffie

Toddy Smith
Toddy Smith

Sara Echeagaray
Sara Echeagaray

Franny Arrieta
Franny Arrieta

JC Caylen
JC Caylen

Alex Weiss
Alex Weiss

Tessa Thompson
Tessa Thompson

Dodie
Dodie

No items found.