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2020 COVID

Campaigns

In April 2020, at the beginning of the pandemic, The Better Internet Initiative was formed to encourage influential content creators to produce a wide variety of videos for their channels with fact-based information about COVID to combat the misinformation and conspiracy theories dominating YouTube.

impact statement

We are witnessing significant shifts in how society accesses, communicates and trusts information. While there are many positives to our use of the internet, we have also seen a significant rise in misinformation, conspiracy theories and a distrust of experts. This has led to a polarization of viewpoints that has negatively impacted how we debate and adapt. The perfect storm of this being information around Covid-19 and the 2020 US Presidential election. 

YouTube creators are one of the last groups that talks to all sides of this political divide. By creating unique messaging in a way that resonated with each individual audience, we were able to reach, inform and encourage new behavioral patterns around Covid precautions.

At the start of covid, misinformation and conspiracy theories were dominating the internet, making it hard for people to know how they could actually protect themselves and their communities. 

YouTube creators are one of the last groups that talks to both sides of the political divide

By creating unique messaging in a way that resonated with each individual audience, we were able to reach audiences and encourage new behavioral patterns around COVID precautions.

highlights

30 Creators Engaged in the program 

XX Videos Created 

XX Views

Metrics

30 Creators Engaged in the program 

XX Videos Created 

XX Views

2020 COVID

MOMENTS

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a few of our collaborators

The Ryann Richardson
The Ryann Richardson

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The Greatest Cooking Show In Human History
The Greatest Cooking Show In Human History

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Maiara Walsh
Maiara Walsh

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Fearless and Far
Fearless and Far

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Amber's Closet
Amber's Closet

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Fund For Louis
Fund For Louis

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Melissa Metrano
Melissa Metrano

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Trade Crowder
Trade Crowder

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Evelyn From The Internets
Evelyn From The Internets

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Hip Hughes
Hip Hughes

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Hallease Narvaez
Hallease Narvaez

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Kareem Rahma
Kareem Rahma

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Colton Hess
Colton Hess

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Live The Adventure
Live The Adventure

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Brandon Farbstein
Brandon Farbstein

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Colin & Samir
Colin & Samir

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Kati Morton
Kati Morton

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What's Trending
What's Trending

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How to ADHD
How to ADHD

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James Henry
James Henry

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Kelley Jakle
Kelley Jakle

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Raya Was Here
Raya Was Here

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Hoops Nation
Hoops Nation

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Angie Speaks
Angie Speaks

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